About Us

Possum fur is special!

The hollow fibres of possum fur trap and stores body warmth more efficiently than almost every other type of fur. Only polar bear and arctic fox fur does it better! Yarn comprised of possum fibre spun with merino wool is light and strong, and doesn’t ‘pill’ like other fabric. It also has amazing heat-regulating capacity, keeping you cool when it’s hot and warm when it’s cold.

And it's great for the planet

Possums are an invasive species in New Zealand and cause a tremendous amount of damage to our native forests every year, while also killing our native birds and eating their eggs. Protecting the unique biodiversity of New Zealand therefore depends on reducing the number of possums. So, every possum turned into clothing is good for this country!

Clothing made from natural fibres such as fur and wool degrades without the impact of those made from fabrics such as microfleece or polyester, which disintegrate into harmful microplastics. These are getting into our waterways and food webs, causing detrimental effects on animal, human and environmental health.

Possum merino lasts longer and requires less washing than most other types of fabric, which means it takes less water and energy to maintain a wardrobe stocked with possum merino clothing that will serve you well for years!